"How to Lose Weight Fast" Won't Work: How to Approach Weight Loss & Fitness Challenges by Susan Masterson, PhD
With all the benefits for long- and short-term health and the feel-good-now affects, so many of us struggle to establish and keep up an active lifestyle. What's going wrong?
When I started really delving into what people want and need help with, I did some keyword searches. I looked up what phrases and images people are searching for when looking for help or inspiration, and I really wasn’t surprised. Thousands upon thousands of people want to look like a model – and fast.
Here are a few examples of phrases people look up and the number of times per month:
- “How to lose weight fast in 2 weeks” – 40,500 per month
- “How to lose weight in 7 days” – 14,800 per month
- “How to make exercise a daily habit” – 140 per month
You read that right. Only 140 compared to over 40,000 or 14,000. We want this, and figure if we just follow X plan for XX days, we’ll be well on our way to these results. Without quick, meaningful rewards, we’re setting ourselves up for frustration with this, folks.
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