FAQ

Here are answers to frequently asked questions about 30Second Mom and the 30Second Mom Favorites program. If you review them and don't see the answer to your question, feel free to Contact Us!


  1. How does 30Second Mom work?
  2. Where does the content come from?
  3. How many contributors and categories can I follow?
  4. How will I know if I have new tips to view?
  5. How do Facebook Comments work?
  6. How does the Facebook Like button work?
  7. How does the Tweet Button work?
  8. How does the +1 Button work?
  9. How can I submit a tip of my own?
  10. How can I become a contributor?
  11. What is the "My Account" information for?
  12. What if I want to change my password?
  13. Is there a 30Second Mom app?
  14. Why should a company participate in the 30Second Mom Favorites program?
  15. What are the benefits of the 30Second Mom Favorites program?
  16. How can a company use the 30Second Mom awards seals?
  17. Why did you start the Favorites program?
  18. What are the Favorites program award levels?
  19. How does 30Second Mom decide what it Likes, Loves, Favorites?
  20. Does 30Second Mom review the safety of a product?
  21. What happens if a product earns an award from 30Second Mom?
  22. What happens if a product does not earn an award?
  23. How long does the review process take?
  24. What type of products can be submitted to the Favorites program?
  25. How much does it cost to submit a product to the Favorites program?
  26. How can companies submit a product to the Favorites program?

1. How does 30Second Mom work?

30Second Mom is a stream-based site that allows you to follow contributors and categories to enjoy 30Second tips for your mobile life. Each tip is designed to be read or viewed in about 30 seconds or less.

You can review the contributors’ list on the left, reading each person’s bio by hovering over her photo. If you want to follow her, which means adding her tips to your stream, simply click on her name. If you want to un-follow her, which means removing her tips from your stream, simply un-click her name.

You can review the categories across the top navigation bar. If you want to follow a category, which means adding those tips to your stream, simply click on the category name. If you want to un-follow a category, which means removing those tips from your stream, simply un-click the category name.

2. Where does the content come from?

Content on 30Second Mom is created by the contributors on the left and is exclusive to 30Second Mom.

3. How many contributors and categories can I follow?

You may follow as many contributors and categories as you like. As your stream gets longer, you will be prompted to "See More Tips" when you reach the bottom of the page. When you click on that link, more tips will load!

4. How will I know if I have new tips to view?

Every minute, 30Second Mom checks to see if any new tips have been added by your contributors or to your categories. If new tips have been added, a message will appear above your stream that tells you how many new tips you have. Simply click on that message and your new tips will appear in your stream!

5. How do Facebook Comments work?

30Second Mom uses Facebook comments for commenting on tips. Facebook comments are a great way to leave a public comment on a tip, and also to share that tip with your friends on Facebook. If you check the “Post to Facebook” box when you post your comment, a story will appear on your Profile Wall, and on your friends’ News Feed showing that you’ve made a comment on a 30Second Mom tip! If you’re already signed in on Facebook, then your photo will appear in the Facebook comments section and you’re all set to leave a comment! If not, then when you click on the Comment button, a window will appear prompting you to Login to Facebook – then you’re ready to comment! A Facebook account is required in order to leave a Facebook comment.

6. How does the Facebook Like button work?

The Facebook Like button is a great way to show that you really like a tip, and to share that you’ve Liked a tip with your friends on Facebook. When you Like a tip, the number of Likes that appear next to that tip will increment by one, and a story will appear on your Profile Wall, and on your friends’ News Feed showing that you’ve Liked a tip on 30Second Mom! If you’re already signed in on Facebook, then you can immediately Like a tip! If not, then when you click on the Like button, a window will appear prompting you to Login to Facebook – then you’re ready to Like! A Facebook account is required in order to Like a tip.

7. How does the Tweet Button work?

30Second Mom is tied into Twitter. If you have a Twitter account and are logged in - then when you click on the Tweet button beneath a tip, a pre-loaded tweet will appear for you to consider tweeting through your Twitter account. This feature makes it easy to share great tips on Twitter! If you’re not logged in to Twitter, then when you click on the Tweet button, a window will appear prompting you to Login to Twitter – and then you’re ready to Tweet! A Twitter account is required in order to Tweet a tip.

8. How does the +1 Button work?

The Google +1 button lets you share tips on Google Plus. If you have a Google Plus account and are logged in, then when you click on the +1 button, a posting will appear in the +1’s tab of your Google Plus account profile, showing that you’ve +1’d a tip on 30Second Mom! If you’re not logged in to Google Plus, then when you click on the +1 button, a window will appear prompting you to Login to Google Plus – and then you’re ready to +1! A Google Plus account is required in order to +1 a tip.

9. How can I submit a tip of my own?

We invite you to submit your own tip for consideration to 30Second Mom. Simply click on the "Submit a Tip" link in the upper right hand corner of the site and a box will appear where you can input the information. If we choose to publish your tip, we’ll email you! Tips look better when the contributor’s name, photo and brief bio are present, so consider filling out the profile information, found under “My Account” in the upper right hand corner of the site, before you submit your tip.

10. How can I become a contributor?

We are always looking to add more moms and tips to 30Second Mom, and we invite you to contact us about becoming a contributor! Simply click on the "Become a Contributor" link at the bottom of the site, near the copyright statement, to learn more.

11. What is the "My Account" information for?

The “My Account” link is found at the top right corner of the site. It contains a form you can fill out in order to better personalize the 30Second Mom experience for you. In addition, by entering your name, brief bio and photo, you will get recognition every time you submit a tip and it’s published to the site! This personalization is an added benefit, but not a requirement, of 30Second Mom. We value your privacy. For information about how we protect your privacy, please see our Privacy Policy, found via a link at the bottom of the site.

12. What if I want to change my password?

Changing your password is easy. Simply go to the "Change Password" link at the top right corner of the site and you will be guided through the process.

13. Is there a 30Second Mom app?

Yes, there is a 30Second Mom app for Android and iPhone. To download the Android app, please click here. To download the iPhone app, please click here. No matter what mobile platform you’re on, you should be able to view the 30Second Mom website perfectly from any smartphone or tablet browser!

14. Why should a company participate in the 30Second Mom Favorites program?

A company should participate in the 30Second Mom Favorites program if it’s looking for credible third-party recognition to help a product stand out in the crowded marketplace. The 30Second Mom Favorites program identifies the “must-have” items for expectant, new and experienced parents and their families, and then shares them with our audience, social networks and the media. By earning an award, a company can use the 30Second Mom award seal that matches its product’s award-winning status, allowing it to stand out from the crowd. In addition, award-winning companies can participate in exclusive, customized, cost-effective branding/marketing programs on 30Second Mom.
15. What are the benefits of the 30Second Mom Favorites program?

The marketplace is more competitive than ever, and quality products need an edge in order to attract the attention they deserve. 30Second Mom identifies what it Likes, Loves and considers its Favorite products, then allows companies to use the eye-catching, mobile/social-friendly award seal that matches its award-winning status on packaging, promotional materials, websites, etc. In addition, only 30Second Mom award winners can participate in our Favorites program comprehensive, targeted branding/marketing programs. By earning an award from 30Second Mom, products are among an elite peer group of top-tier items that 30Second Mom shares with its audience, social networks and the media.

16. How can a company use the 30Second Mom award seals?

If a company’s product is a 30Second Mom award winner, it automatically gets the right to use the digital image to the award seal that matches its product’s award-winning status. The company can use the digital image on its packaging, promotional materials, website, television, etc. In addition, award-winning companies can order from 30Second Mom the award seals as stickers that can be affixed to product packaging. Contact Us for more information and pricing on stickers and other 30Second Mom award-winning promotional materials.

17. Why did you start the 30Second Mom Favorites program?

Parents are busier than ever, and they rely on their mobile devices to search for information and product reviews. In fact, 61 percent of U.S. moms own a smartphone (Arbitron & Edison Research), half of all moms use mobile devices to access social networks (eMarketer), and moms spend an average of 6.1 hours a day with their smartphones (BabyCenter)!

When searching reviews and shopping online and via mobile, parents need a source they can turn to for quick and credible reviews and referrals to products they can trust. 30Second Mom is the on-the-go parent’s guide for great information. Since launching in 2011, 30Second Mom has gained a reputation for credible content that busy parents can access via mobile and read or view on video in 30seconds or less. As pioneers in social/mobile media, we have been featured on WGN-TV, Fast Company, Crain’s Chicago Business, The Huffington Post, Chicago Parent and more. We were named one of the Top 5 Hottest Start-ups in Chicago by the Digital Collective, and were a finalist for App of the Year by the Moxie Awards!

In response to our audience’s requests for credible information on products for their families, 30Second Mom started accepting submissions from companies who wish to have their product reviewed by 30Second Mom. We developed the Favorites program in order to have a credible process for reviewing products and determining award levels.

18. What are the Favorites program award levels?

There are three levels of awards in the Favorites program. If we Like a product, it’ll earn the 30Second Mom "Likes This" bronze award. If we feel even more strongly about it, it may earn the 30Second Mom "Loves This" silver award. Then, each season, we’ll review all of our Likes This and Loves This items to determine our Favorites. This is an exclusive collection of the most desirable products we reviewed that season, and only our Favorites earn the 30Second Mom "Favorite" gold award!

Depending on which award a product earns, the company automatically gets to use either the 30Second Mom Likes This or Loves This seal. If a product eventually becomes one of our Favorites, it then gets to use the Favorite seal. All award-winning companies are eligible to participate in a variety of cost-effective, customized 30Second Mom branding/marketing programs designed to get the word out and build buzz about their product.

19. How does 30Second Mom decide what it Likes, Loves or considers a Favorite?

The 30Second Mom Favorites program reviews products using a proprietary process based upon criteria that it establishes and may revise from time to time, and it retains the right to grant or not grant awards based on its sole and absolute discretion. At the end of a review period, 30Second Mom decides if a product will be recognized with a Likes This or Loves This award, or neither. Each season, we will re-evaluate all of our Likes This and Loves This items to determine our Favorites. The products that are selected as Favorites will earn the 30Second Mom Favorite gold award.

30Second Mom team members have a deep background in reviewing products. Elisa All, founder of 30Second Mom, previously founded iParenting Media and the iParenting Media Awards program, a leading product review and awards program determining the best products for families. The company was highly regarded for its expertise, and iParenting was acquired by the Walt Disney Company in 2007.

20. Does 30Second Mom review the safety of a product?

No, 30Second Mom’s review, analysis, commentary, and/or grant of an award shall under no circumstances be deemed to constitute any opinion, representation, or warranty as to the safety of the products by anyone at 30Second Mom/30Second Mobile LLC, its officers, directors, agents and employees.

21. What happens after a product earns the Likes This or Loves This award?

After a product has been reviewed, the company will be notified of its product’s status via email. If the product did not obtain a Likes This or Loves This award, the company will be notified and nothing further will occur. If the product obtained a Likes This or Loves This award, the company will be notified with details about how it can use the award seal that matches its status. It also then may participate in 30Second Mom customized branding/marketing programs designed to spread the word and build buzz about the product.

Once a product has been recognized with the Likes This or Loves This award, it is automatically eligible to be considered for Favorite status. Each season, 30Second Mom reviews all products that have been recognized with the Likes This or Loves This award in order to determine its Favorites. Products that are designated a Favorite earn the 30Second Mom Favorite gold award. The exclusive list of Favorites will be announced through 30Second Mom, social networks and other online and traditional media channels.

22. What happens if a product does not earn an award?

If the product did not obtain a Likes This or Loves This award, the company will be notified and nothing further will occur. Because 30Second Mom wants to only promote companies we believe in, products that do not earn our Likes This, Loves This or Favorite awards will not be eligible to participate in the 30Second Mom Favorites branding/marketing programs. We also will not share which products were not recognized with an award by 30Second Mom.

23. How long does the review process take?

30Second Mom reviews products on a rolling submission basis and, in general, our goal is to review and respond within 30 days of receipt of the product. If you would like an accelerated review timetable, please Contact Us and we can discuss how to accommodate you.

24. What type of products can be submitted to the Favorites program?

Companies may submit as many products as they like for consideration. In general, 30Second Mom reviews products that would be of interest to our audience of expectant, new and experienced parents and their families. Simply Contact Us to get the conversation started!

25. How much does it cost to submit a product to the Favorites program?

It’s easy and economical to participate in the 30Second Mom Favorites program. The submission fee is only $300 per product, and we require three identical samples of the product for our reviewers. Only 30Second Mom award winners may participate in our cost-effective, customized branding/marketing programs.

26. How can a company submit a product to the Favorites program?

If you’d like to submit a product to the Favorites program, simply Contact Us and tell us a bit about your product. We’ll be in touch soon to explain how the process works. We look forward to working with you!


For more information about 30Second Mom and the 30Second Mom Favorites program, review our Terms and Conditions, Terms of Use and Privacy Policy.
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