Elisa is the founder and CEO of 30Seconds. She’s a Latina mother of three who previously founded iParenting, a “Best of the Web” dotcom that she sold to The Walt Disney Company, where she served as Director of the Disney Interactive Media Group. Elisa has been a newspaper columnist, magazine editor, radio and video host, and has created content and marketing programs for various Fortune 500 companies. She has a BA in Communications from the University of Wisconsin-Madison, which awarded her its Entrepreneurial Achievement Award, and an MSJ in Journalism from the Medill School of Journalism at Northwestern University, where she’s on the Board of NUvention Media Entrepreneurship program.

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