Launching Aging Matters International (AMI) and The Caregiving Journey is a very personal “Act II” for Debbie Howard, who served as the live-in caregiver for her Mom following her Mom’s diagnosis with Stage 4 lung cancer back in 2007. Since then, it’s been Debbie’s dream to draw on that experience, married with her 40 years as a market research professional and entrepreneur, to provide information, inspiration and guidance to caregivers as they navigate their own caregiving journeys. Her new book, titled The Caregiving Journey: How to Survive and Thrive One Step at a Time will be released this Autumn. Meanwhile, Debbie continues to serve as chairman of Tokyo-based marketing research and consulting firm CarterJMRN, where she’s been in the business of analyzing consumer behavior and crafting marketing strategies for global brands in Japan for three decades.
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