Want to Be Great By Choice? Try This Proven 1-2-3 Approach! by Kelli Porcaro

Did you know that by the time you graduate from high school, you will have taken an average of 3,952 quizzes and tests? From a very early age, you have been programmed to provide the "right" answer. It’s no wonder people are afraid to take calculated risks. In Jim Collins’ book, "Great By Choice," he talks about stepping out and starting small.

1. Aim at the target and shoot some bullets (try something new) and see what you hit.
2. Gain empirical evidence, make some adjustments and shoot again.
3. Once you hear a ping (hit the target), you can make your finishing adjustments before you load your cannon ball and take your best shot to make a greater impact.

I love that this gives me permission to miss the target! To not be right. And with every missed target, I learn something, adjust and try again!

Great by Choice: Uncertainty, Chaos & Luck – Why Some Thrive Despite Them All $18

Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.

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