Keratin Treatments: The Do’s & Don’ts of This Popular Hair-Straightening Treatment From a Celebrity Hair Stylist by Arsen Gurgov (The Keratin Whisperer)

Hair Care
4 years ago

Keratin Treatments: The Do’s & Don’ts of This Popular Hair-Straightening Treatment From a Celebrity Hair Stylist

Keratin. It’s one of the most popular treatments for women looking for smoother, silkier hair. The protein-based formula is known to eliminate frizz and gives your mane softness and shine. But it’s not a simple treatment, despite what product literature might promise, and the glut of major brands offering straightening-for-all effects might easily confuse many consumers.

Though a common salon service that might require two to three hours and cost an average of $500, keratin treatments are often misunderstood.

Keratin is a protein that hair misses when it turns frizzy. The Keratin treatment restores the needed protein. It’s the perfect solution for everyone’s biggest hair problem – unmanageable hair. It makes curly strands soft and sleek so you can style your hair the way you want without a salon blowout. But it’s not just the product you use, it’s actually how it’s applied.

One size does not fit all hair types it's a discretionary thing. A keratin treatment requires the stylist to study your hair to assess what you really need. My technique, mastered by performing thousands of treatments, is to combine a range of brands and products. Not all follicles are created equal, and blind loyalty to one particular label can get me simmering as hot as his iron.

Hair has unique qualities and requires different products. There are millions of brands, and each approaches hair uniquely. For example, if you had a great treatment and told your friend which product was used, they might want to have the same thing. But what works on you might not work on your friend. You have to look at the condition of the hair – is it healthy or perhaps a bit brittle? Maybe they have had a previous keratin treatment that really burned their hair. Everyone’s hair is so unique – a stylist must use discretion on how to create a custom treatment. 

I have researched and identified the best brands and products and is continually studying the latest industry developments. But in addition to using top-quality products, the application process is key. After the product is combed through the strands, a flat iron is used to smooth the hair. As the temperature of some irons can reach as high as 450 degrees, this can be a dangerous part of the process.

It's very, very important to have a flatiron with an adjustable temperature gauge, so you have the ability to control it. Different parts of a head of hair often need a range of temperatures, from a simmering 350 degrees, an intense 450 degrees or a still-simmering 350.

The composition of keratin is another consideration. Some are silicone based, some are water based. A stylist must decide what will work best in each situation. If someone has an oily hair or scalp, a silicone-based product would be a mistake. Also, keep in mind that all of these products contain some form of formaldehyde, and a well-ventilated application space is essential for the client and the stylist team.

The most important no-no? Washing your hair too often. The less you shampoo your hair, the longer your keratin will last. I suggest washing once a week because a treatment might lose effectiveness after 24 shampoos. Shampoo is only meant for your scalp not so much for the hair. Since it's a film, the more you shampoo, the more film your remove.

Finally, look closely at the ingredients: The best keratin treatments use paraben-free, sulfate-free formulas.

Note: 30Seconds is a participant in the Amazon affiliate advertising program and this post contains affiliate links, which means we may earn a commission or fees if you make a purchase via those links. 

Take 30 seconds and join the 30Seconds community, and follow us on Facebook to get inspiration in your newsfeed daily. Inspire and be inspired.

Related Products on Amazon We Think You May Like:

30Second Mobile, Inc. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to and affiliated sites.

Wink Brow Bar: Entrepreneur Umbreen Sheikh Dishes on the Birds, the Bees & the Brows

Robin McGraw: The Inspiration for Her Skin-care Line & How Family Keeps This Entrepreneur Grounded

Skinbuzz: How a Mother/Daughter Team Created a Natural Approach to Acne Care

Whish Founder Aimee Werner: She Wanted a Better Shaving Cream & a Company Was Born

Who knew? So helpful!
Elisa Schmitz
Where were you when I had my keratin treatment last year?! This is great info, I had no idea about all of this. It was quite a process. I remember my scalp feeling like it was being burned! But it turned out well, I think, and I loved having my hair smooth and straight for several months. I may need to do it again now that I have your insights into keratin, Arsen Gurgov (The Keratin Whisperer) , thank you! Welcome to 30Seconds. We look forward to learning more from you!
Mindy Hudon, M.S., CCC-SLP
I have always wanted to try a keratin treatment. I have coarse frizzy curls. On a good hair day my curls are fine, but on a bad day watch out. Ha ha. I have been worried about the formaldehyde in the products and now that I know you are the Keratin Whisperer I wouldn’t want to have anyone else do this treatment. Thanks for the great tip and welcome to the tribe.

join discussion

Please login to comment.

recommended tips

Eyelash Tinting: Why It's a Total Game Changer & Huge Time Saver!

Kybella: Warnings About This Procedure From a Plastic Surgeon!

Instabreast: A Plastic Surgeon's Thoughts on This Beauty Procedure