Scott Friedland has been the Shopkeeper of Timeless Toys since 2016 and opened up his second store, Timeless Tots: Specialty clothing and gifts, in 2018. Scott has a background in Marketing and Management as well as small business accounting. He has been a leader of the younger generation working in the specialty toy industry. Scott is also a leader in the Indiana Army National Guard. He is currently a Captain and has been serving since 2010. His positions in the work force include: Lincoln Square Ravenswood Chamber of Commerce Executive Board Member-Treasurer and American Specialty Toy Retailers Association Finance Committee Member.

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