The Jeep Wave: Brand Loyalty That Has Created a Jeep Family by Cassandra Lee Jones
As I drove off the lot in my first Jeep, I couldn’t wait to begin my tireless waving. Aside from the sheer joy of being officially part of the "Jeep Gang," as my friend calls it, I felt a strange sense of pride for which I can only assume is the reason the Jeep wave first began.
People have speculated that it dates all the way back to WWII. Soldiers would come home and buy a CJ, or Civilian Jeep, because when you drive a Jeep, it's love at first ride. The Jeep wave was originally only done by owners of CJ, YJ, TJ and JK owners (Jeep Wranglers) because they were military lineage. Today, however, the prestigious wave applies to all members of the Jeep family. Here are the rules:
- If you own, insure or drive a Jeep of any kind, you must wave when waved to.
- If your Jeep is newer, you must wave first.
- Vigorously wave your hand back and forth.
- Do not, under any circumstances, wave to a non-Jeep.
- Have fun – we are a family!
“The Jeep Wave is an honor bestowed upon those drivers with the superior intelligence, taste, class and discomfort tolerance to own the ultimate vehicle: The Jeep.” – Andrew Boyle
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