30Seconds' New Product Line Designed By My Identical Twin Artist Daughters Will Inspire You to Dream, Grow, Exhale & Be Grateful by Elisa Schmitz

As an entrepreneur, I always dreamed of my kids working alongside me someday, especially since my businesses were inspired by my family. I started my first company, iParenting, when I was pregnant with my first child. I sold that business to Disney, then started my second company, 30Seconds, as a single mom raising three kids. My children have always been a source of inspiration, and my family has always comingled with my work.

That’s why I’m so excited to share the 30Seconds-branded product line created by my identical twin artist daughters, Cassie and Jules! As college students, they interned with 30Seconds working in branding and graphic design. My son, CJ, previously interned with 30Seconds in data analytics and multimedia production. He's now getting his master’s degree in Business Analytics.

Based on the 30Seconds company tagline – “inspire and be inspired” – Cassie and Jules created a series of designs that encourage us to Dream, Grow, Exhale, be Grateful and, of course, to Inspire. In these photos, I’m wearing my Dream T-shirt, designed by Jules, and my Grow T-shirt, hand-drawn in pen and ink by Cassie using a pointillism technique.

I’m unbelievably proud of my daughters, using their talents to support 30Seconds as well as themselves. All five designs are available on a variety of products to wear or use at home or for travel, such as hoodies, tote bags, mugs, face masks and much more. More designs are coming, but for now please check out the first five, and all the great merchandise they can be ordered on, at our shop on Society6, where artists earn money for their work.

Thank you and remember to Dream, Grow, Exhale, Inspire and be Grateful, as I am grateful for you!

Take 30 seconds and join the 30Seconds community. Inspire and be inspired.