Digital Marketing: Why Search Engine Optimization (SEO) Is Important for Your Small Business Tech Entrepreneurs
What is SEO? SEO is an acronym for search engine optimization. What does that mean? It is a method of optimizing a search engine’s capabilities by using keywords on a website so search engines can locate your site when customers are searching for your product or service. Why is it important for a small business? If you have a website, you want people to find it. Get started using SEO for your business with the following suggestions:
- A great first step to incorporating SEO into your marketing practice is to create a Google Business Account and post your location and a Google Map on your website. This addition, along with positive customer reviews, will actually help with your search engine ranking.
- Link building is another great marketing practice to help with SEO. Write a guest blog, have a contest or add your company’s name to your Chamber of Commerce directory and create links back to your site. The more content, the better chance for a good ranking.
If you are consistent, your results will start to appear. The real key to SEO – understanding how it works is the best way to make it work.
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