Gillette's "The Best Men Can Be" Ad: Is That the Best YOU Can Do, Gillette? Razors Have No Place in the #Metoo Movement! by Dawn Taylor
Gillette and its recent ad that addresses toxic masculinity and doing the right thing has stirred up controversy – and in my opinion, missed the mark. I am all for the message that people should be kind, respectful and decent. However, this applies to all people. By singling out men and basically saying, “get it together guys,” Gillette has insulted the target of their advertising.
Who does Gillette think it is, telling men to be better men? A razor company has no place using its advertising as a platform in this way. Gillette released a statement after all of the backlash, implying the intent was to start a conversation and that they succeeded in doing so. I call BS.
Gillette tried to grab on to a movement (#metoo) and use it to try and sell razors. Instead, the brand has pissed off scores of men who are trashing their Gillette products (literally) and many women who are equally appalled by such a misguided advertising campaign.
Gillette, you screwed up. Instead of using your ads to manipulate and condescend to potential consumers, why not donate a dollar for each razor you sell to victims' groups? That is, if anyone is still buying.
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