Digital Marketing: Why Search Engine Optimization (SEO) Is Important for Your Small Business by AJ Rogers

What is SEO? SEO is an acronym for search engine optimization. What does that mean? It is a method of optimizing a search engine’s capabilities by using keywords on a website so search engines can locate your site when customers are searching for your product or service. Why is it important for a small business? If you have a website, you want people to find it. Get started using SEO for your business with the following suggestions:

• A great first step to incorporating SEO into your marketing practice is to create a Google Business Account and post your location and a Google Map on your website. This addition, along with positive customer reviews, will actually help with your search engine ranking.

• Link building is another great marketing practice to help with SEO. Write a guest blog, have a contest or add your company’s name to your Chamber of Commerce directory and create links back to your site. The more content, the better chance for a good ranking.

If you are consistent, your results will start to appear. The real key to SEO – understanding how it works is the best way to make it work.

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