"How to Lose Weight Fast" Won't Work: Here's How to Approach Weight Loss & Fitness Challenges by Susan Masterson, PhD

Weight Loss Fitness
2 years ago
"How to Lose Weight Fast" Won't Work: Here's How to Approach Weight Loss & Fitness Challenges

With all the benefits for long- and short-term health and the feel-good-now affects, so many of us struggle to establish and keep up an active lifestyle. What's going wrong? When I started really delving into what people want and need help with, I did some keyword searches. I looked up what phrases and images people are searching for when looking for help or inspiration, and I really wasn’t surprised. Thousands upon thousands of people want to look like a model – and fast. Here are a few examples of phrases people look up and the number of times per month:

  • “How to lose weight fast in 2 weeks” – 40,500 per month
  • “How to lose weight in 7 days” – 14,800 per month
  • “How to make exercise a daily habit” – 140 per month

You read that right. Only 140 compared to over 40,000 or 14,000. We want this, and figure if we just follow X plan for XX days, we’ll be well on our way to these results. Without quick, meaningful rewards, we’re setting ourselves up for frustration with this, folks.

Go for “lifestyle” not “quick results.” Find stories of people similar to yours who used exercise as a means to an end you can relate to. 

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Elisa A. Schmitz 30Seconds
Fascinating, Susan Masterson . There simply are no shortcuts for long-term success, in all parts of life. Thank you for this insight!
Meredith Schneider
So agree, Susan Masterson! It’s all about making lifestyle changes and being consistent. ☺️💪
Susan Masterson, PhD
Thanks! It was a little surprising when I saw the differences in numbers. With all the talk out there about "no quick fixes" people still want them!

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