"How to Lose Weight Fast" Won't Work: Here's How to Approach Weight Loss & Fitness Challenges by Susan Masterson, PhD
With all the benefits for long- and short-term health and the feel-good-now affects, so many of us struggle to establish and keep up an active lifestyle. What's going wrong? When I started really delving into what people want and need help with, I did some keyword searches. I looked up what phrases and images people are searching for when looking for help or inspiration, and I really wasn’t surprised. Thousands upon thousands of people want to look like a model – and fast. Here are a few examples of phrases people look up and the number of times per month:
- “How to lose weight fast in 2 weeks” – 40,500 per month
- “How to lose weight in 7 days” – 14,800 per month
- “How to make exercise a daily habit” – 140 per month
You read that right. Only 140 compared to over 40,000 or 14,000. We want this, and figure if we just follow X plan for XX days, we’ll be well on our way to these results. Without quick, meaningful rewards, we’re setting ourselves up for frustration with this, folks.
Go for “lifestyle” not “quick results.” Find stories of people similar to yours who used exercise as a means to an end you can relate to.
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