Nike & the Colin Kaepernick Debacle: Here's an Opinion From the Middle by Keith Sereduck

This latest controversy splitting the nation is not about politics. Also, it’s not about hate. What started as an argument about kneeling and perceived police misconduct and American injustice has now morphed into shoe burning – all so Nike could remind people that they exist.

Here’s how I see the former: There's a time and place to stand up for what you believe in, or what you perceive is wrong. If you're protesting the police or government, you should probably protest at police or government facilities. That'd be the quickest way to get your message to the people you want to hear it. Celebrities and athletes carry much influence, but most of them aren't always the best example to base your life on, or to let your kids base theirs.

Regarding athletes, specifically, I could care less what they say on their own time (see also actors and musicians). At work, it's a different story. Almost no job will allow you to engage in politically motivated statements or protests while you're working. I know that I, personally, would be fired on the spot. Why should it be different for an athlete protesting at work?

The sad thing is, a very powerful message that was probably overdue, has now been lost on half of the country because it's been played out at football games instead of where it should have been: interviews, press conferences, police stations, Congress, etc. People watch football to root for their favorite teams or players, to escape, to dream about what could have been, to relive past glory, to spend time with their friends or family – heck, to pig out. What they don't expect is a message.

Speaking of messages, burning things you already own is beyond ridiculous. Donate, donate, donate. I get it, you're mad at Nike. But, much like the kneeling protest, it’s misguided – and a little dangerous. Don't follow what you think is a bad example with a worse example. Every moment is a teaching moment. Think. Be better. Create change productively.

But that's just my take, I could be wrong.

What do you think?